Year
2023
Client
Guru VP
Category
BRAND IDENTITY
Product Duration
3 - 4 Weeks
Positioning for Urban Growth & Budget-Conscious Buyers
Visually Sold analyzed buyer behavior in Chennai’s emerging zones and identified key messaging drivers—affordability, smart layouts, trust-building, and project transparency. We helped shape VEP’s digital tone to appeal to first-time homebuyers and mid-income families.
Clean, Trust-Centric Visual Identity
We developed a modern visual language with a strong foundation in trust and reliability. From logo enhancement to project brochures, hoardings, and walkthrough visuals, all creatives reflected construction quality, lifestyle utility, and brand clarity.
Conversion-Focused Digital Touchpoints
Visually Sold designed and developed a lean project website with high focus on lead capture. Integrated WhatsApp inquiries, Google Maps, site progress updates, and mobile optimization. All touchpoints were designed to support on-ground sales and channel partner activity.
“Real Homes. Real Value.”
We positioned VEP Builders as a builder of genuine homes for real families, with a narrative rooted in affordability, structure-first design, and honest communication — a message that resonates in today’s cost-conscious urban market.
