Year
2022
Client
Varun VP
Category
MARKETING CAMPAIGN
Product Duration
3 - 4 Weeks
Understanding the Market & Buyer Mindset
Visually Sold's Role:
We conducted a focused study on West Chennai’s real estate trends, identifying high demand for gated plot communities with metro access. This helped position Metropettai as both a lifestyle and investment opportunity.
Elevated Visual Identity for a Modern Buyer
Visually Sold's Role:
Crafted a clean, premium design language using earthy tones, modern typography, and a user-first layout. Developed a custom interactive plot layout and iconography for quick information access.
High-Performance Digital Experience
Visually Sold's Role:
Built a responsive, SEO-optimized landing page integrated with WhatsApp lead capture, Google Maps, and metro/ORR highlights. Ensured fast load times and high mobile performance to drive conversions.
"Own the Land. Build Your Legacy."
Visually Sold Role:
Defined the brand story around aspirational living and generational investment. Emphasized the freedom to build within a secure, well-connected community through messaging and visual storytelling.
